I'm Antonia, a former marketing manager who became a UX/UI designer. I've spent the last decade working in Marketing for startups and agencies across Europe. My passion for design and visual experiences was born while collaborating with designers on various marketing projects.
My background enables me to approach design while looking at the bigger picture. I research and structure information clearly, in an accessible manner, and always opting for simplicity. When working on a project, I also consider the marketing implications at channel level and overarching business goals. In the end, design and marketing must work together to maximize results.
In 2023, I decided to switch careers. Now, I create seamless experiences for people by understanding their needs and developing solutions that make everyday life easier. Everyone should be able to experience the world around them without restrictions. For this reason, my designs are human-centered and bring accessibility, inclusion, and diversity to the forefront.
When I'm not designing, I'm travelling, snuggling up with a good book, or spending time with my dogs.
I take the time to understand the target audience, including their needs, preferences, and behaviors. Research is the foundation of any design project and is crucial for its success.
Using all the insights from the research phase, I create wireframes to illustrate concepts, ensuring a clear and clutter-free experience for any user navigating a platform.
Once the user experience is in place, it's time to bring the visual identity of your product to life! This is where branding comes into play.
